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The Carpet And Rug Institute Blog: David Record, Mohawk Home, on ...
According to David, the top three factors that influence a shopper’s choice of a bath mat are: color, color, and color. Beyond that, he says, consumers are looking for a soft, luxurious hand and a wide selection of sizes, including “contours” (those notched-out rugs that fit around the base of a toilet), and lid covers. In terms of size, the 21” x 34” rug is by far the market leader. Reason number six is price, where the “sweet spot” for a 21” x 34” hovers right around the $9.99 price point. “It’s like the magic number,” David said, adding that, while many shoppers are willing to pay more, volume falls off precipitously at higher price points.