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New Fragrance: Truth or Dare by Madonna “Blonde Ambition”

&Ldquo;I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well,” Madonna told WWD on Thursday. “Something classical and timeless and yet modern. My oldest memory of my mother is her perfume. I carry it with me everywhere. “She always smelled like gardenias and tuberose, an intoxicating mixture [that was] feminine and mysterious. I wanted to re-create this scent, but with something fresh and new about it as well. Something honest and yet daring — hence the name Truth or Dare.” VP of US brands for Coty Madonna worked with Givaudan’s Stephen Nilsen to create the white floral with a signature gourmand underneath; bringing both light and dark to the composition. Truth or Dare has top notes of gardenia, creamy tuberose and neroli; a heart of carnal jasmine, benzoin and white lily petals and a drydown of vanilla absolute, caramelized amber and  musk. Madonna will be featured in a global print, television, online and outdoor marketing campaign for Truth or Dare produced in collaboration with Fabien Baron of Baron & Baron, who directed “Sex,” her 1992 pictorial essay on sexuality. Mert Alas and Marcus Piggott shot the print ads. TV has not yet been filmed.

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Homme Lanvin Men

Elbaz's office is very small

There is no question that Alber Elbaz is a deeply anxious fellow. But, while worrying about everything is his nature, to a certain extent it is also his job. Lanvin is a smaller operation than its prominence would suggest, and Elbaz is ultimately responsible for almost every detail of the enterprise. The next day, he went to try to energize his merchandisers-the middlemen whose job it is to sell Lanvin to the buyers at department stores.

About a hundred people sat listening to Elbaz in a large room with a view of the Eiffel Tower, in an unused section of the Lycra Leggings Musée de l'Homme. Next door, cavemen wandered in their dioramas. "What do men want? How do men shop today?" Elbaz asked the salespeople. "Does a man want just a classic suit? Do they want maybe a pink jacket? Or maybe they want to have a pajama because they have no job?" Everyone laughed at this. "I do believe that in times like today, when fashion is where it is because of economic crisis, the role of fashion is changing and it's no longer just to make sure that we look right and professional and comfortable, but it's maybe about giving the dream and making people feel good again-making a man or a woman think, Should I go to a psychiatrist or should I go to buy a Lanvin suit?"

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